A relative of mine works as an executive headhunter. With no domain knowledge (entire career is in headhunting), she earns high six figures for finding, assessing the competence of (potential), and recommending C-suite financial roles (e.g. CFO). She told me today she turned down someone because they didn't have enough of an 'executive presence'. When I pushed her on what that meant she only had a blank stare. The engineer in me feels as though there must be a more fact-based approach towards assessing senior talent - especially with the rise of language analysis, etc. Are there any cool startups doing exactly this? Am I missing something? Will my relative continue racking in fat stacks for what seems to be throwing darts at the wall?