> but WPE's website was using the word "WordPress" in every possible way before they 'cleaned it up' a few days ago
https://wpengine.com/ mentions "wordpress" 56 times today.
And here is the website from a month ago: https://web.archive.org/web/20240903110405/https://wpengine...., still 56 times "wordpress" is mentioned.
Looks mostly the same to me, at least compared to a month ago.