That could be. Sonic has pretty good coverage local from leasing fiber from AT&T. Even then there are still dead spots in my city where people are stuck with Comcast et al. They only recently rolled out their own fiber several months ago where I live. That day my speed went up 10x and the cost cut in half.

It's a no-brainer for people who live in their coverage area, yet as you say, their coverage isn't complete.

But it's still $50 for 10Gb where offered.