I vehemently disagree. When a user buys a game, where does their money go?
On the desktop, their money is sent to the storefront where the game was bought. Their payment is processed, the service's fee is exacted, and the user is given their game while the developer is paid their revenue. This is true even for MacOS, where the Mac App Store offers it's own experience in fair competition with Steam and other third-parties like GOG. iOS is unique in attempting to appear as a multi-purpose computer while also restricting user options to a small subset of profitable selections. That is not fair, to anyone.
> In fact, it seems like these rulings are likely to have the opposite intended effect on new and innovative apps
Pending evidence, you're just wrong. As a user of Android I will tell you from firsthand experience that my absolute favorite apps would not exist without sideloading. MacOS and Windows simply wouldn't have games at all if their distribution terms weren't free enough to attract publishers. And if you sort the iOS app store by top-grossing games, you'll quickly realize that the iPhone doesn't have real games either. Publishers like Nintendo left after their initial experiments - others like Epic and Microsoft were literally forced to leave.
You say that Epic's fee is just as bad as Apple's, but you don't substantiate how that's worse for users. Having two similar fees encourages competition - it creates an incentive to innovate in delivery and provide a superior service to users. Apple can charge twice as much if they want, but they (same as Epic) have to justify their pricing for it to compete fairly. Currently Apple answers to no one, which creates an obvious price fixing incentive on their behalf. This is demonstrably anticompetitive.
> I know this is a contrarian view.
Have you ever considered that it's not contrarian, and just wrong? People are eager to look at this from an "us vs them" perspective rather than an "profitability vs righteousness" one. Apple's stance is literally indefensible. When asked to justify their market position, the absolute best defense HN can present is that Apple abused the market first and never reneged their abuses. It's time for us to stop giving Apple a benefit of the doubt they don't deserve - the iPhone is not an appliance, and can be perfectly profitable without service revenue despite Apple's complaints.