Most of them are individual creators, and about 20% are businesses.
I'd like to focus more on business users going forwards, and am building branded video features for businesses.
There are many other tools at this point, but my focus has been to focus on great UX, and giving users a really good first draft, which is easily editable.
And I think that focus is what differentiates us.
Try it out, and feel free to share any feedback.