You say this as if Apple didn't spend 5 years selling keyboards that were nearly guaranteed to die after a years worth of usage in a slightly dusty environment.

People love Apple hardware because they have a terrible memory for all the flawed hardware Apple always releases and pretends isn't flawed. There are significant design flaws that affect a significant portion of their customers that they just never acknowledge. For example, I only recently learned that my previous work macbook failed in the way it did because a specific short ribbon cable was made shorter for no discernible reason and so some revisions of the 2015 macbook pro just have indescribable screen corruption as a failure mode. Apple doesn't tell you that though, just send it in, let us charge you $1500, and replace half of the computer.