I’ve known companies to spend stupid amounts of money on fake, fancy “war rooms” they staff with people doing nothing useful, filled with “big board” style maps and shit, big graphs and visualizations that aren’t used anywhere else, just as a sales tool. Walk the visiting CEO through, let them pretend what they’re involved in is way cooler and more interesting and important than it really is, and I guess that assists sales so much that such endeavors make way more money than they cost.
I connect this with comments I heard from several major management consulting firm folks stating bluntly that the best way to communicate effectively with execs is to approach them like young children.
Life is super weird. Who knew imaginative play would be such a big thing for “serious” adults? I’d never have imagined, but it’s kinda everywhere.