I don't know why when it comes to piracy that suddenly we forget that companies have entire wings (or hire entire companies) dedicated to figuring out how much piracy is occurring and what's most profitable. Will it put them out of business to ignore it? Probably not. But clearly they determined it's cheaper to fight than let it go rampant.Even if "cheaper" means "give executives and shareholders peace of mind so they throw more money at them".
And for small businesses and projects it absolutely hurts them. It's not even worth much debate there. A few thousand sales can make or break a decision to keep supporting a small business compared to going back to a normal job. But they lack the funds to fight piracy so it's a damned of you do... Situation for those people.
It's not a risk though. Movies still make over a billion dollars regularly. All it is is greed and ignorance.
> But clearly they determined it's cheaper to fight than let it go rampant.
This is due to poor decision making, like companies like Coke continuing to pay for advertising at the scale they do.
> And for small businesses and projects it absolutely hurts them. It's not even worth much debate there.
It doesn't hurt them like you might think. It's well established at this point that pirates are the group that spends the most on content, and also frequently leads to an increase in sales.
