I'd propose a modification of "Big Tech" to "Ad Tech" or "Marketing Tech".
There's still exponential growth available in nascent or underdeployed technologies -- AR/VR, blockchain/crypto applications (beyond just ICO), AI, IoT, Autonomous machines (maybe that's AI to you), are a few that come to mind. I'd wager the next "Google" will be in one of those, OpenAI may already be it.
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