Reminds me a bit of the developers of
Little Inferno, who went in another direction:
Kyle Gabler: You may have heard of the Yule Log TV program—the burning log you find on TV around the winter months or in hotel rooms. It started in 1967 by a TV station in New York, originally as a 17-second loop of a flaming log. And we thought: "Man, that's like a super boring game that some awful company will totally make for the Wii or smartphones."
And then we thought: "Wait, WE could be that awful company! But I wonder if we can start with an exceptionally underwhelming premise, but then actually make the game really really surprisingly good?" And Little Inferno is the result. We hope we've succeeded!
— <https://www.nintendoworldreport.com/interview/32517/little-i...>
