For what it's worth Apple's laptop line starts at $999. I totally agree that a $1k+ PC laptop is going to be fine too but I think the confusing part for consumers is it looks basically the same as the $350 model so it's harder to make this leap of faith to the $1k+ price-point. Apple just doesn't sell a laptop cheaper than $999 so there's nothing to really compare it to.

> Your Dodge Neon is a piece of junk, true, but before you shell out cash for BMW 5-series, why not take a look at the Ford Fusion?

Excellent point.

I'm not saying people that are sick of cheap/crap laptops need or must go and buy an Apple product. I'm saying they start to realize buying something more expensive works out better in the long run.

When looking at something more expensive, Apple's products come into the picture (but are not the whole picture, obviously)

While we're here, lets not exaggerate too much. Apple makes exactly one laptop for $2300, and it's probably the fastest/most feature packed laptop ever made, without a competitor right now. Lots of their laptops are $1200 - $1700, which certainly is more expensive than the competition, but again, we've already decided we're willing to spend a little more for higher quality at this point.

I'd pay 400 dollars just for MacBook's lovely, lovely multitouch glass trackpad (I'm not kidding). I can't imagine my life without it (I'm not saying envy your was a bad machine or anything; just saying MacBooks offer more than just OS X).