The author (Ghost's original co-founder) outlines how Ghost differentiates itself by:
- Operating as a profitable non-profit foundation with no owners, where all profits are reinvested into the project
- Maintaining independence from investors and commercial interests to better serve its community's needs
- Focusing exclusively on publishing workflows rather than trying to be an all-purpose platform
- Planning for sustainable long-term governance, by
- Intentionally limiting the organization to ~50 people
- Planning to expand its board of trustees beyond the founders
- Growing an ecosystem rather than a single large company
I emphasized the active, concrete verbs (actually gerunds fwiw) so that you may see how they are different than the passive verbs associated with 'luck' like hoping, wishing, praying, etc.