"Use make" advices start so sound a lot like fetish and disregard the actual challenges.

Make is just a framework for you to do your builds. Sure you can cram anything into it, but that is exactly the kind of area that other tools like Ansible or even Terraform shine.

Make isn't a silver bullet.

EDIT: Just to make sure, I'm using fetish as something you spend an unreasonable amount of time with it.