I find data collection and tracking disconcerting not because I'm doing anything nefarious, unlawful or something I'm ashamed of—my life is pretty boring and uninteresting—but because it has the effect of reducing one's autonomy. If one knows one's data is monitored and one is being tracked then one acts differently. For some, they'll make minor changes in behavior, for others a lot. Even for those who've no idea about others tracking or collecting data about them there's the broader issue of how society ought to be conducted. That's a very big issue I can't address here.
Of course, the authoritarians amongst us would argue that monitoring is good thing as people won't be tempted to misbehave, commit crimes and such. I'd answer that by saying those who've nefarious intent will find ways of circumventing the surveillance so the net effect on society is negative as the 'innocent' are the onrs who are targeted without a good or just reason.
Right, pretty much everyone has a mobile phone. What has truly surprised me is how many people are prepared to trade data and being surveiled for convenience. I often wonder if they make such conscious decisions knowing the full implications of that surveillance. I suspect most do not.
Having a mobile phone it's inevitable I will be tracked by multiple entities from government to Google. My response is governed by how much I am prepared to trade privacy and autonomy for convenience and I reckon that's a large amount. Not having Google account and killing and or removing all Google services goes some considerable way but I'm under no illusion that Big Tech is still tracking me. That said, the info colllected wouldn't hold much value.