So X _is_ Elons personal propaganda machine.
About 1 in 20 shorts in my feed are clips of Elon saying something stupid yet appealing, basically meme videos of Elon-the-saviour, with thousands of thrilled we-love-Elon-he's-brilliant and this-is-much-better-than-corporate-media (spot the irony...) comments below.
The comments seem AI generated or paid for to me because I can't imagine so many people thrilled in such a uniform and bland way, and similar style, with virtually no intelligent responses or discussion about any of the issues. Given the obvious politics and consequences of Elon's policies, I'd expect to see something in the comments if they were real people.
I understand the feed and comment promotion algorithm might promote uniformly similar comments to create a misleading bubble, though.
It’s just so cheap to buy influencers, push content with vote farms, and create artificial organic virulent content that it’s not even pocket money levels of expenditure for these people.
Elon probably has half a dozen internet publicist companies on they payroll and I doubt he even notices what they specifically do other than being amused by their tweets in his name.