I offered 4 day work week, no on-call, no overtime, but paid less than their previous employer (because I couldn't afford it).
I am sure lots of people value things besides salary.
Also, they complained that their previous job was super stressful because the sales people kept making promises to customers that were really hard to keep ("of course we'll implement this in two weeks") and so they were constantly scrambling to meet impossible deadlines.
Money > everything just isn't how most people see the world.
Mostly true, yes. A monthly pizza and beer party won't make up for lack of salary, but extra PTO that I can use can.
Like...if I had the choice of a job that offered $200K/year but only 2 weeks PTO, and another offered only $185K but 5 weeks PTO, I'd take the latter.
Honestly I'd love a company that gave 4 weeks PTO with the option to take up to another 4 weeks unpaid.