> these services
What are the services? Leave out sites where you pay for something with money, or banks, or subscription sites. Those often have tracking too, but they could exist without it. What services are the free ones providing?
News is a special case, paying for journalism is a problem. Other than that:
* Videos and images
* Forums and blogs
* Databases like IMDB
* Random bits of information you want once in your life
I'm struck by how the presence of any amount of website design makes all these things worse. It's not only too easy for them to get our data, it's too hard for us to get their data, because the presentation and theatrical impression of being a service is all self-aggrandizing and works to delay and capture users for more tracking and ads. All we really want is servers, not services.
If somehow storage and processing was paid for by magical pixies, and available as a utilitarian series of gray bulletin boards with identical design, that would be much better than all the bloated sites that track visitors. It's wrong to portray this as a bargain in which we respect and appreciate some sort of service, and therefore ought to pay for it, because there is no service. They're not being paid for providing something wonderful, they're being paid for having got there first and for being well-known, or promoting themselves.