To me they're basically padding their front page.
But honestly that's most of the major streaming platforms these days. I recently cancelled Disney Plus for similar reasons. The only reasons I don't cancel prime or Netflix are because I have family members I split the memberships with to share.
It’s pretty much a two-story townhouse packed head to toe with DVDs (lots of blu rays!)
You don’t realize how limited the streaming collection is until you’re back in a movie store, looking through thousands and thousands of movies you would never find otherwise.
Since I found it, I’ve started doing movie night every week with my friends. It’s such an absolute blast. We go to the store, each pick out a random movie that looks good (or bad, in a good way) or just different.
All of a sudden, I love movies again!!
Heck, mine even have some video games; though from when I've checked they're usually pretty back-reserved.
I suspect life stage is a factor, but it does feel like there are many classes of entertainment (cinema and standup come to mind) that don't resonate like they used to.
I'm in the same boat where as soon as they make it too hard to share, I'll probably cancel it. I think the main reason their sharing crackdown hasn't been a problem so far is that I use it so seldomly, it thinks the "main" address is my parents, which makes it easy for me to pass the "are you traveling" 2FA on my own phone when I do want to watch something.
All of the streaming services do this and I hate it. Netflix is the worst of the bunch, in my experience. I already scrolled past a movie, I don't want to watch it, don't show it to me six more times.
Imagine walking through a Blockbuster where every aisle was the same movies over and over again.
It's been pretty rough the last few years. So many great films and series, not to mention kids programming, removed to make way for mediocre NeTfLiX oRiGiNaLs and Bollywood trash.
I think it got worse for sellers recently too. If I search for something, like a specific item using its description, sometimes the only result for it shows "sponsored".
It used to show up as sponsored and also unsponsored below.
If this changed, I assume it is bad for the seller. Either they pay for all search results, or their metrics are skewed because all searches were helped by "sponsorship" (and there are no longer unsponsored hits)
I exited playback and haven't gone back to finish it. I'll wait for it eventually to make it to a Blu-ray release someday.
I would put Prime Video at 2nd worst. Absolute worst IME is Paramount+.
Edit: worst for streaming quality
The Amazon originals are way better imo. They do the dark pattern crap with paid content, as one would expect from Amazon.