I think this is a really cynical outlook, especially for a website that is not run as a modern tech-centric company. 4chan's roots are in that of the Old Internet, where it is a creative and messy and interesting place to be. why would they be banking solely on using a terrible captcha as a method to drive user subscriptions, when they have the option to run circus-tent ads? if making money was their sole purpose, why would they not kick the problematic and porn boards to the curb and ban the use of slurs to make room for more friendly advertisers? there are so many other avenues to increase profitability that most websites have taken which 4chan has staunchly refused to follow. why would they choose only the 4chan pass and ads as their only opportunity at making money?