Why bake it into everybody else's Windows? If you make say a Brazil Government-only Windows which trusts this CA instead, I guarantee somebody crucial in Brazil will buy a 3rd party Windows laptop independently and it doesn't work with this CA's certificates and that ends up as Microsoft's problem to fix, so, easier to just have every Windows device trust the CA.
They'll have an assurance from the CA that it won't do this sort of crap, and that's enough, plausible deniability. Microsoft will say they take this "very seriously" and do nothing and it'll blow over. After all this stuff happened before and it'll happen again, and Windows will remain very popular.
Most certificate trust stores have some certs in them that are sketchy, eg a bunch of university certs from all over Europe. These are slowly dropping off, presumably because it costs quite a bit to operate a CA in a compliant fashion and get it professionally audited.
Issuing a fake cert is grounds for removal from every certificate trust program I’m aware of, if it can’t be demonstrated that they found what went wrong and have fixed it so it can never happen again.
[domain name typo fixed]
I researched the issue a little here: https://alexsci.com/blog/name-non-constraint/
Large enterprises in the US generally have the same capability, but not loaded into operating systems by default (that is: Walmart's ability to do this on its own network in no way impacts you, who have never worked on that network).
That CA is not used for much else and is basically confined to our state. But it has to be in Windows, otherwise no other software could verify the signatures.
See eIDAS and other similar schemes.
Ukraine for example successfully operates their own eIDAS-like scheme where everything is based on DSTU+GOST algos not supported by any operating systems a major libraries, the certs are signed by the government root and it doesn't leak into web pki.
Imagine if you don't have a state CA, and your relationship with the USA goes sour, and the USA prohibits all of their major CAs from doing business with your country, including Let's Encrypt. People in your country still use the internet and you still want to protect them from scammers pretending to be local businesses online. So it's important that you as the state can provide CA services and sign those certificates yourself.
Of course, in this scenario you wouldn't want to be relying on Microsoft to help. But the general principle is that any state who can afford it has a strategic interest in having fully self-sufficient Internet infrastructure, including DNS, CAs, IP allocation etc.
There's a clear but slow trend on desktop.
Jan 2009: 95.4% Windows
Jan 2016: 85.2% Windows
Jan 2024: 73.0% Windows
In e.g. US it's going down faster, desktop market share now at 62%:
https://gs.statcounter.com/os-market-share/desktop/united-st...
(Although I'm not sure why "Netraft confirms, Windows is dying" is a useful comment here anyway. Windows is a behemoth.)