youtube carwow on that. Also pinkish looking expensive electric https://youtu.be/ANPKMbm_cvQ?t=26
1. How "exclusive" they are.
2. The age and heritage of the brand
3. How difficult they are to manufacture. (The difficulty could be artificial.)
Jaguar fails on basically all counts. (1) Price isn't necessarily a stand-in for #1 -- on the very high-end, you have to make it actually difficult to acquire the product in question, and they're not going to do that. (2) Jaguar has a reputation that's somewhere from "weird" to "terrible," not the storied reputation of an old French brand like Bugatti. (3) The Chinese can manufacture that car in a heartbeat. Give CATL and BYD free reign, and they'll probably do a much better job of it.
In general, they also have a long - "storied" racing history, and have consistently moved that racing technology into production high performance automobiles. At many points in history, starting with the XK120 in the 1940s they were selling the fastest supercars in the world.
Jaguar's reputation for reliability is no worse than the French and Italian exotic cars... you didn't buy a European car with a V12 in the 1970s if you couldn't afford a lot to keep it up.
Context:
> Launch dates, events, and creative collaborations
> *Jaguar Type 00 is a non-production vehicle
