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0 pointslelele13y ago0 comments

"discontinuing a product and then relaunching it is standard practice for companies which want to get rid of anchoring biases."

Would you provide a few examples, please? Thanks.

0 comments

Brinks Home -> Broadview [1]

Windows Vista -> Windows Mojave [2] (Although this was just to "taste test")

wl13y ago

Apple rebranding iTools to .Mac.

zecho13y ago

There's also renaming entire companies to shake anchoring bias: Worldcom -> MCI.

.me -> iCloud (Although that one was in reverse, pay -> free-ish)

mkr-hn13y ago

The McRib, everything in the Disney Vault.

"Andersen Consulting" -> "Accenture"

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