Seems like people are finally annoyed at being controlled on what they are fed while they consume content. Thats what i like about grayjay, it embraced that freedom of the original internet, not letting corps control what you, putting the control back into the hands of the viewers.
I toyed with an idea for a patreon clone, that would allow users to post a thumbnail to their video, and underneath quick links to other hosting providers. So the main choice is upto the creator, but also allow users to choose a different content streamer. I always hated how these services controlled creators too. What stores they can use.
The idea of a "plugin" or provider, creators could pick their merch store provider even. Such ideas of opening a system to different companies, making competition.