Objective, to me, means 'not based upon personal tastes, opinions, and biases'. So this review is completely subjective, as it's based entirely upon what he likes. Regardless, it is nice to see him set the homer hat aside and write an article that wasn't either heaping praise on Apple or scorn on Google.

MG Siegler is as subjective as any reviewer, but that's not what matters. What matters is that you can usually tell what he's going to say before you even read the article, as his views are generally that predictable. He seldom has anything negative to say about Apple, or positive to say about Google.

So the pleasant surprise here comes from seeing him break that trend and say something that couldn't have been written by Apple's PR dept.