I love John Siracusa's OS X reviews, but they too are subjective, like
all reviews are. Saying a person's opinion is subjective is like saying he or she has a
perspective. Everybody has a perspective, you can't escape yours.
A review cannot be more or less subjective, it can only be good or bad, which in turn, is also subjective. So consider that: the next time you call someone's review subjective, you are making a subjective review of that person's subjective review. But that's much better than calling someone's review "objective", because at least you're making sense.