A example - the current average lifetime earnings for an American (aka total money earned over their lifetime) is $1.8mln USD for men, and $1.1mln USD for women. That provides for everything for them - raising a family (on average), a retirement, expenses of living 60-80 years, supporting all the joy, pain, love and loss of a lifetime. And paying for the total economic work of that average American for at least 40 years - a lifetime of plumbing, welding, repair work, hairdressing, stocking shelves, managing people - you name it.
Apple is receiving (last I checked) $20 billion USD/yr from Google for this.
That is the money required to support an entire lifetime of living for between 11,000 to 18,000 average Americans. Every year.
Alternatively, at the median American salary of $59,634, that is also enough money to employ 333,000+ average Americans for that year.
How much fighting do you think would be appropriate for that? Probably a least a couple of lawyers and lobbyists working full time on it, eh?