I've been running my brand of scented products and cosmetics (https://yuma.gr) for 2 years now. 2 months ago we completed a rebranding and we're steadily gaining national consumer awareness of our existence as a brand.

From the top of my head, in order of importance:

1. Your perspective is unique - no one else shares your exact point of view. Try everything.

2. Master digital marketing: Google & Facebook Ads, Server Side Tracking, Google Tag Manager, and Analytics. Recommended communities:

- reddit.com/r/PPC

- measure.chat

3. Keep creative talent in-house (designers, developers)

4. Study pricing psychology (eg. kolenda.io/guides/pricing)

5. Good books with warstories:

* Influence: The Psychology of Persuasion by Robert B. Cialdini

* The 22 Immutable Laws of Marketing & of Branding (2 separate books) by Al Ries

6. Learn accounting essentials, each country has its own system

7. Provide solid support via multiple channels (phone, email, chat, social etc)