A huge percentage of energy is used for household heating, solar water heaters were definitely a potential contributor to solving global warming (and other concerns of the day like air pollution, acid rain (solved!), peak oil (not a problem as it turns out), or just reducing oil dependency in general).
Solar electricity has become much, much, cheaper and more efficient since then, and heatpumps have made electric heating much more efficient, so solar hot water doesn't look like it's going to be the future (though new installations do still happen today, despite the advances in solar electric). It wasn't a bad bet at the time though.