USA is a two-party system so come Presidential election time one gets to choose between two options. There are effectively two ways you can choose between two options:
A. you are voting FOR one of the options.
B. you are voting AGAINST the other option - hence by default you must choose the other
there is a significant number of people that are in the B. bucket (in my personal circle 9 out of 20 people fall in B. bucket, 8 of which NEVER voted for a Republican in any election prior to this one) and democratic party needs to think looooong and hard about that before midterms and especially next Presidential election