For argument’s sake, let’s be generous and stipulate your phone is listening for 11k keywords to serve you ads.
Why would “pool fencing” take up one of those valuable keyword slots on everyone’s phone?
And you’re going to see way less than 11k ads per day. Why would the ad server prioritize serving an ad for pool fencing (a phrase said once) over all the far more common topics a person talks about in a typical day, like movies, TV shows, food and drink, clothes, cars, consumer electronics, music, etc?