> Oh yeah, for who?
$GitProjectName
> Oh, I'm not familiar. How big is that company?
It's an independent project, I'm just getting it off the ground.
> Do you have any customers?
... and so on.
Yes, it's easiest to change the subject but that also becomes an obvious signal. Repeating this dance a few times is enough to dampen one's sense of self worth.
I don't necessarily think this value-measuring is conscious or necessarily reflective of the person's character. It felt more like it's simply the habitual conversational pattern for a lot of people - we've been trained to quickly assess if someone is "like us" (based on very shallow criteria and heuristics).