I also like DLSS, but the OP is correct that it is a problem. Specifically it's a problem with understanding what are these cards capable of. Theoretically we would like to see separately performance with no upscaling at all, then separately with different levels of upscaling. Then we would be able to see easier what is the real performance boost of the hardware, and of the upscaler separately.
It's like BMW comparing new M5 model to the previous gen M5 model, while previous gen is on the regular 95 octane, and new gen is on some nitromethane boosted custom fuel. With no information how fast the new car is on a regular fuel.