It's a business. The business perspective is what's relevant.

There are multiple axes upon which something like this can be evaluated. I'm not against us as a society collectively deciding we should enforce rules that may be counter to business logic (e.g., child labor laws to pick something uncontroversial).

When something is more controversial, it's common to look at the business case. It has commonly been argued that 'diversity' is good business even disregarding any desire one may have related to restorative justice.

Put simply, if it's good business and good morals we should do it, if it's bad business and good morals or good business and bad morals, we have to weigh the balance of it (bad business can lead to morally bad outcomes, like layoffs), and if it's bad business and bad morals we ought not do it at all. I was just focusing on the business case under the assumption that the poster believed it to be good morally.

> I think it's always conscious one way or the other. With or without DEI.

Isn't the central point of DEI that whites prefer whites due to an unconscious bias?

Then, on one hand you have a very conscious decision to hire a minority just because he or she is a minority. On the other hand, you have an unconscious bias that might or might not be there but you can't really measure it by definition because it's unconscious. It's not the same.