Suppose that a person feels that Black people aren't being helped to succeed in our society, and are actually being harmed, by the way they are being told they are always victims with very little agency, as Black author John McWhorter argues. He gets called all kinds of nasty things for speaking that opinion, and he's Black! On the other hand, it's harder to "cancel" or accuse someone of absolute racism (or race traitor-hood) if they say "I don't think the woke mindset is helping, and I think there are better ways to help Black communities."
So that's why imho the word "woke" is a popular tool among those who don't like the various components of it, which are much, much easier to enumerate than those on the Left incredulously pretend. It's basically just:
1. The idea that people can be harmed by hearing ideas they disagree with, and that society should punish those who spoke those ideas.
2. Ideologies about race and generational guilt which basically boil down to "the whole world would be much better off if all Europeans had mysteriously vanished 1500 years ago and we wish that had happened."
3. Ideologies that have to do with gender, which I dare not even elaborate on, because of how heretical all but one opinion on that subject is.
