I’m skeptical given how common of a sentiment it is that Facebook and Instagram are dead.

Over the last few years they’ve been adding more and more “suggested” content in the feeds and then there’s talk of adding AI-generated content.

Why would a site flush with activity need to generate it’s own content?

I’d expect AI-generated content from a site getting off the ground to try attracting users, I wouldn’t expect it as a potential mainstay for a site that’s confident of their relevancy.

That said, Meta deserves credit for an impressive launch of Threads and may very well be able to pull it off with another type of social networking site (YouTube competitor anyone?), but the Meta brand is feeling dated.

Additionally, more states are looking into clamping down privacy laws and social media use by <18yr olds.