For all those saying "RAG is a feature" I mean search is a "feature" of a bazillion systems, with Google, etc offering services to search over your data. And a thriving ecosystem of open source and commercial vendors. Search itself has vastly different user needs from job search, to ecommerce, to enterprise. PDFs aren't products aren't jobs and they all have very diverse use cases.
BUT - I do think its way way way overcrowded vendor market right now. The vector DB vendors are all RAG RAG RAG and have payed little attention to the fact they are actually a search solution focused on one type of index, and there are a million other applications of a search engine.
So its a crowded dumb market, but it probably has some kind of future.