Letting clients introduce load into the system without understanding the big O impact of the SOA upstream is a foot gun. This does not scale and results in a massive waste of money on unnecessary CPU cycles on O(log n) FK joins and O(n^2) aggregators.
Precomputed data in the shape of the client's data access pattern is the way to go. Frontload your CPU cycles with CQRS. Running all your compute at runtime is a terrible experience for users (slow, uncachable, geo origin slow too) and creates total chaos for backend service scaling (Who's going to use what resource next? Nobody knows!).