> Who are these people who wouldn't rather take a sleeping pill or futz around on their laptop instead?
Me. Time is time. A lay-flat seat intercontinental is already $10+ k within weeks of departure, point to point. Not having to plan around sleeping on the plane or whatnot makes international trips feel domestic.
I suppose the question is whether you feel like spending 3-5 times as much for the same flight, to save a bit of that time. Perhaps you would be, but I think you can understand how most wouldn't, even if they could. That is of course assuming that unlike Concorde, this can do single-hop journeys longer than a trans-Atlantic flight.
I keep seeing you using this $10k figure, where is that coming from? I’m fortunate to fly intl biz class a lot, and I rarely see prices that high. In September I flew SG from NYC to Singapore in biz class for $4k RT.