VW realized that software was important years ago and founded a dedicated software-only company called Cariad to specialize in it. They went ham recruiting traditional software folks for high salaries (in European terms). I know a few people who moved Bay area -> Europe to work for them and they have a couple west coast offices where you'd expect for the people who don't want to move.
It's been an absolute disaster, with billions of dollars spent to produce delayed, buggy software.