Growth = New Customers Acquisition - Churn. New customers are expensive for many businesses to get, they have marketing, sales, and promotion related expenses. It makes sense to spend money to reduce churn too, because it’s a cheaper way to boost your growth rate.

If you offer deals to reduce churn, you need to focus on if those deals are just delaying inevitable churn or if they are actually winning back customers. Delaying churn is just a game of spending money to make your books look better for a quarter.

It would still show in other metrics, however, as you'd have monthly active users (or accounts), which would take a hit. You'd also see a drop in MRR when an account is paused.

Bear in mind I'm assuming a business that wants clear, accurate metrics so the executive team know what actions to take; not simply a business looking to scam investors out of money ;-)

Engagement can always be monetized better in the future.