A huge benefit to companies with subscription services is that people forget they have them and keep paying for Ancestry.com or whatever for months (what? no, of course that never happened to me...) after they've stopped using it. Kagi is voluntarily giving up that benefit. This just seems like a consumer-friendly move to me, not sinister at all.
I somehow ended up with two simultaneous Audible subscriptions in different regions. It seemed like a coin toss which one the website would send me to. I only found out because I canceled one of them, and then still got billed. Support was very understanding and refunded the double-sub period.
