You're talking about reduction in statistical variance due to replication of measurement (and then averaging). I'm talking about what happens when they
extrapolate from that value by a huge factor (which is what they've done, and the silly article does egregiously).
The paper isn't clear what they mean when they said "~25% within-sample coefficient of variation", so I can't directly address what you're asking, but it's tangential to the point I'm making. My naïve interpretation is that they did an ANOVA, and reported the within-group variance, or something similar.
All I'm saying in my footnote is that, whatever the final point estimate, scaling it by a factor of C will affect the variance of the final sample distribution by C^2. So for example, if you have an 8% variance on the measurement at ug/g, and you scale it by 1300 (for 1300g; what the interwebs tells me is the mass of a standard human brain), then you'd expect the variance of the scaled measurement to be 1300^2 * 8%.
That makes a ton of assumptions that probably don't hold in practice -- and I expect the real error to be larger -- but illustrates the point.