I agree that memory safety gets over-hyped and is often treated like a silver bullet solution. However, I do believe the problems of memory unsafely to be real and to be a threat (just less than what the popular opinion is). We've tried using static analyzers and C and AI driven detection to limited success, we cannot guarantee correct C code, this is just a hard problem when a project as big and important as the kernel exists.
Rust was an experiment proposed by Linus so I don't really see this as driven by a small group, it should be the standard as that's what Linus wanted to try. It's an experiment that's having social problems.
I think alternative projects are a good idea and some are already being and have been created, but the Goal of this experiment was to help Linux evolve in a direction to keep the kernel competitive and healthy.
I think Rust is a great idea but it might not be the right fit for the kernel socially, which is unfortunate. Maybe the only option forward here is improving C... but that seems like an impossible task without breaking changes. I do hope for the best with the kernel and with the RFL maintianers.