Overall i agree with you, it is really disheartening. That being said, i've made progress with my family on valuing privacy and the dangers of surveillance. I think people might be changing their minds slowly but still lots of work to do.

A breakthrough with my sisters was when abortion was threatened here in the states. Mentioned to them that it would be easy for authorities to enforce abortion punishments by subpoenaing data from menstruation cycle tracker apps. This kind of "clicked" for them and they became more open to the other parts (not given ratukan or whatever their purchase history, etc. etc.)