It _may_ be cheaper to build to lower energy efficiency depending on the product and the supply chain. This _may_ result in lower prices.
I do think the promise of cheaper appliances in indeed a cover for the primary target: rolling back climate change related regulation. Remember Trump’s first term? He spent a lot of effort trying to undo whatever Obama had done , not because of the benefits but just because. You cannot underestimate how retaliatory Trump is.
But more specifically Trump has repeatedly made clear his disdain for climate change measures and climate science. What do you think “drill baby drill” is all about? Cheaper gas? Petroleum (coming out of the ground) is already about as cheap as it can get to profitable pump.
Check this out from today’s NYT:
> One discipline that has been targeted more specifically is climate science. President Trump has long downplayed the threats from human-caused global warming. At the National Oceanic and Atmospheric Administration, staff members have been ordered to comb their research awards for terms including “climate science,” “climate crisis,” “clean energy” and “pollution.”