In the game Civilization, there are different ways to achieve victory, one of which is a Cultural Victory.
A lot of the foreign aid the US does is kind of like this, where we're attempting to shift other countries to our way of life through a mix of direct aid, loans, news, and other methods.
There's a real long term ROI on these things where it's inarguably to the US' benefit that other countries want to speak English, use USD, operate businesses similarly to how we do, etc.