The idea of EU funding Mozilla is naive, and if this is the best people can come up with, I'm not blaming Mozilla going for ads.
For one, Mozilla is still a US entity. As an EU citizen, I'd rather have my taxes go towards funding EU entities, especially in this climate. And I'd rather have that EU entity fork Chromium, starting to contribute to its development, as that would be a wiser bet.
And also, governments funding projects such as Firefox is a bad idea because the citizens of those governments come first. As one example, many online BBC shows are geo-blocked in my country. The EU is meant to serve its citizens, not the world, and you don't want the open Internet to depend on whom people vote for in the following election cycle.
The only way to fund a project that has global reach is via a sustainable business model, not taxes.