at the same time, they (Element) focus on bigger customers, where they can make bigger money and then fund the Foundation.

On the contrary, etke.cc focuses on small, independent Matrix servers that could work as a single-user server, and as a small company/community internal server, and even a public server. Our focus is to be sustainable and to provide a way to own your communications in a hassle-free (or, at least, less painful) way.

So, our goals are just different.

Disclaimer: I'm Aine, one of the etke.cc developers