I would of course, attempt to veto unnecessary IoT devices and subscriptions for usage, but this would be a fight I would likely not win.
I can only speculate.
But, there is demand to improve sleep quality. The provider wants to charge a monthly fee for that.
The market simply puts buys and sellers together. People making business decisions will stick with Econ 101--charge what the market will bare, and why shouldn't they?
The pro and enterprise version would allow local server setup for critical sleep equipment functioning and can manage all beds in a household or hotel etc . It can update the version of software or data models when its online and new features are available on cloud server.
I surmise at 300 dollar/month for pro version could be really attractive proposition. Of course local server setup and maintenance can be charged separately.
https://sleep.me/product/cube-sleep-system
It works rather well, I’m tempted to reverse-engineer the remote control protocol for home automation purposes.
Maybe there should be a mandatory information sheet such as listing all functionality that stops working without a network connection.
I don't have the enthusiasm to start a competing company. It sounds like the barrier to entry to the market is fairly low, the tech isn't unproven, and there appears to be a ton of margin.
I assume Eight Sleep has a patent moat.