My partner has difficulty sleep unless it is the perfect environment (black out curtains, noise cancellation, sound bath, temperature), and is more prone to the effects of a single bad nights sleep. For people like her, $20/mo + $2000 fee is a small price to pay for a solution to a very difficult problem.
I would of course, attempt to veto unnecessary IoT devices and subscriptions for usage, but this would be a fight I would likely not win.